Think Fast Talk Smart: Communication Techniques
Matt Abrahams, Think Fast Talk Smart
Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, every Tuesday as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart provides the tools, techniques, and best practices to help you communicate more effectively. Learn more & sign up for our eNewsletter: https://fastersmarter.io
Kategorier: Uddannelse
Lyt til den sidste episode:
The inner workings of social influence and persuasion.
Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.
For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “Pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions.
“It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator’s message,” Cialdini says, “bringing people’s focus of attention onto something that is nested in the message…before that message is delivered, so they have been readied for the concept.”
In this episode, Matt Abrahams and Cialdini talk about the motivating power of FOMO, getting better advice from others, and how your next wine purchase could be influenced by what music is playing in the shop.
Episode Reference Links:
- Robert Cialdini
- Robert's books: Influence / Pre-Suasion
- Ep.11 The Science of Influence: How to Persuade Others And Hold Their Attention
- Ep.142 Power and Persuasion: Live Insights from Stanford Experts
- Original Episode: Ep.76 Change My Mind: Using “Pre-suasion” to Influence Others
Connect:
- Email Questions & Feedback >>> hello@fastersmarter.io
- Episode Transcripts >>> Think Fast Talk Smart Website
- Newsletter Signup + English Language Learning >>> FasterSmarter.io
- Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
- Matt Abrahams >>> LinkedIn
Chapters:
(00:00:00) Introduction
Matt Abrahams introduces Robert Cialdini, the Regents Professor Emeritus of Psychology and Marketing at Arizona State University
(00:01:56) Persuasion and Pre-suasion
Distinguishing persuasion and pre-suasion, with focus on attention and motivation.
(00:05:17) Priming and Framing in Pre-suasion
The power of pre-suasion and its cognitive effects on decision-making.
(00:07:58) Understanding Scarcity
How scarcity influences behavior and decision-making through fear of loss.
(00:10:48) The Unity Principle
The unity principle and its role in building connection in persuasive efforts.
(00:14:04) Social Proof and Influence
Research on social proof and how others’ actions influence individual choices.
(00:19:24) The Role of Language in Persuasion
The impact of subtle language shifts on collaboration and critique.
(00:22:23) The Final Three Questions
Robert shares communication advice, a communicator he admires, and his recipe for successful communication.
(00:26:49) Conclusion
- (00:00) - Introduction
- (02:54) - Persuasion and Pre-suasion
- (06:15) - Priming and Framing in Pre-suasion
- (08:56) - Understanding Scarcity
- (11:46) - The Unity Principle
- (15:02) - Social Proof and Influence
- (20:22) - The Role of Language in Persuasion
- (23:21) - The Final Three Questions
- (27:47) - Conclusion
Tidligere episoder
-
168 - 164. Best of: Using "Pre-suasion" to Influence Others Tue, 15 Oct 2024
-
167 - 163. Is Your Audience Ignoring You? How Authenticity Creates Connection Tue, 08 Oct 2024
-
166 - 162. Unlock Career Opportunities: How to Make the Right Moves Tue, 01 Oct 2024
-
165 - Bonus: How to Manage Speaking Anxiety the Think Faster, Talk Smarter Way Thu, 26 Sep 2024
-
164 - 161. Do Your Homework: Know What to Say by Knowing Who You’re Talking To Tue, 24 Sep 2024
-
163 - 160. Best of: How to Communicate Your Gameplan Tue, 17 Sep 2024
-
162 - 159. Earn Your Audience: You Can’t Lead If No One’s Listening Tue, 10 Sep 2024
-
161 - 158. Hope for Cynics: Building Trusting Relationships through Communication Tue, 03 Sep 2024
-
160 - 157. Communicating the Future: Defining Where We Want AI to Take Us Tue, 27 Aug 2024
-
159 - 156. Creative Communication: How Our Design Choices Illustrate Our Values Tue, 20 Aug 2024
-
158 - 155. Can We Be Candid? How to Communicate Clearly and Directly Tue, 13 Aug 2024
-
157 - 154. Best of: Communicating Better as a Leader Tue, 06 Aug 2024
-
156 - 153. Listen Up, Leaders: A Record-Setting Coach’s Guide to Communication Tue, 30 Jul 2024
-
155 - 152. Fix Your Communication: Why It’s About Connection Over Perfection Tue, 23 Jul 2024
-
154 - 151. Get Hired: How the Right Communication Can Advance Your Career Tue, 16 Jul 2024
-
153 - 150. Communication Tips from the Classroom and Around the World Tue, 09 Jul 2024
-
152 - 149. Best of: How to Take Risks in Your Communication, Relationships, and Career Tue, 02 Jul 2024
-
151 - 148. Conviction and Compassion: How to Have Hard Conversations Tue, 25 Jun 2024
-
150 - 147. Disrupt Yourself: How to Innovate Who You Are and Become Who You Can Be Tue, 18 Jun 2024
-
149 - 146. Stress Resets: How to Change Your Internal Dialogue to Communicate Better Tue, 11 Jun 2024
-
148 - 145. Best of: The Art of Negotiation, How to Get More of What You Want Tue, 04 Jun 2024
-
147 - 144. Communicating Through Conflict: How to Get Along with Anyone Tue, 28 May 2024
-
146 - 143. Adopting a VC Mindset: How to Achieve More by Thinking, and Communicating, Like a Venture Capitalist Tue, 21 May 2024
-
145 - 142. Power and Persuasion: Live Insights from Stanford Experts Tue, 14 May 2024
-
144 - 141. An Invitation for Innovation: Why Creativity Is Found, Not Forced Tue, 07 May 2024
-
143 - 140. Best of: How to Handle a Skeptical Audience Tue, 30 Apr 2024
-
142 - 139. Lose Yourself: The Secret to Finding Flow and Being Fully Present Tue, 23 Apr 2024
-
141 - 138. Speak Your Truth: Why Authenticity Leads to Better Communication Tue, 16 Apr 2024
-
140 - 137. When Words Aren’t Enough: How to Excel at Nonverbal Communication Tue, 09 Apr 2024
-
139 - 136. The Art of Disagreeing Without Conflict: Navigating the Nuance Tue, 02 Apr 2024
-
138 - 135. Best of: The Personal and Professional Power of Emotional Awareness Tue, 26 Mar 2024
-
137 - 134. How to Chat with Bots: The Secrets to Getting the Information You Need from AI Tue, 19 Mar 2024
-
136 - 133. From Good to Super: How Supercommunicators Unlock the Language of Connection Tue, 12 Mar 2024
-
135 - 132. Lean Into Failure: How to Make Mistakes That Work Tue, 05 Mar 2024
-
134 - 131. Friction Fixing: How to Use Obstacles to Your Advantage Tue, 27 Feb 2024
-
133 - 130. Best Of: How to Maintain a Powerful Presence in Your Communication Tue, 20 Feb 2024
-
132 - 129. Connect Deeply: How to Communicate So People Feel Seen and Heard Tue, 13 Feb 2024
-
131 - 128. Four Powerful Principles, Pt 2: Your Questions Answered Thu, 08 Feb 2024
-
130 - 127. Four Principles of Powerful, Focused Communication, Pt. 1 Tue, 06 Feb 2024
-
129 - 126. Making Meetings Meaningful, BONUS: When Face-to-Face Meetings Matter Tue, 30 Jan 2024
-
128 - Think Fast, Talk Smart: The Podcast (A Sound Bite!) Mon, 29 Jan 2024
-
127 - 125. Making Meetings Meaningful, Pt. 2: Key Ingredients for Effective Meetings Tue, 23 Jan 2024
-
126 - 124. Making Meetings Meaningful, Pt. 1: How to Structure and Organize More Effective Gatherings Tue, 16 Jan 2024
-
125 - 123. Best Of: Why Curiosity Is Communication’s Secret Weapon Tue, 09 Jan 2024
-
124 - 122. How To Be More Confident and Calm in Your Communication: Managing the "ABC’s" of Communication Anxiety Tue, 02 Jan 2024
-
123 - 121. Building Trust and Connection: How to Lead with Vulnerability Tue, 26 Dec 2023
-
122 - 120. A Few of Matt’s Favorite Things: 10 Communication Takeaways from 2023's TFTS Episodes Tue, 19 Dec 2023
-
121 - 119. Best Of: How to Embrace the Benefits of Stress Tue, 12 Dec 2023
-
120 - 118. Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want Tue, 05 Dec 2023
-
119 - 117. Say It, See It: How to Connect Through Conversation Tue, 28 Nov 2023